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Alex M.
Marketing at Northstar
Thought LeadershipProfessionalMarketing
Buyers trust people before brands. Here is how our team shows up in the feed, not just on the company page.
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EMPANADA
Empanada helps B2B teams turn LinkedIn into a whole-company channel. Marketing-approved content. AI personalization. One-click publishing. So people actually post—and you get warmer conversations and real pipeline.
14 days free · $199/month after · card required · cancel anytime before the trial ends
Buyers research vendors on LinkedIn long before they fill out a form. They follow people. They trust people. Company pages barely get seen. Employee posts get the reach.
So you ask the team to post. Then the blank page shows up. Then the off-brand draft. Then the Slack reminder everyone ignores. Three weeks later the “advocacy program” is a graveyard of good intentions.
That's not a motivation problem. It's a friction problem. People will post when it's easy, on-brand, and actually a little fun.
I'd watched social drive real pipeline in B2C for years, and I kept thinking: LinkedIn and B2B are next. So I launched an employee advocacy program in-house at a previous company.
The results surprised me. People actually showed up. Even executives. Participation was way higher than I expected—and it clicked: this works when you make it easy and actually fun.
Empanada is that tool. Not a lecture about “your team should post more.” A content library, AI that helps it sound like them, and one-click publish to LinkedIn.
— Tom Snyder, founder
Three moves. No blank pages. No nagging campaigns.
Marketing curates the Content Library. Your team never faces a blank page. Just pick what resonates.
AI helps it sound like you. One click sends it live on LinkedIn. No copy-paste gymnastics.
Leaderboards and a publishing lottery turn advocacy into a team sport people actually want to play.
A quick walkthrough of the library, publish flow, and team momentum.
Teams that post consistently on LinkedIn drive pipeline, meetings, and revenue. Here's what that looks like in the wild.
The offer
One plan for your whole company. Everything you need to post on LinkedIn with on-brand content and real adoption tools.
14-day free trial · card required · cancel before it ends and you won't be charged
Card required. Cancel before day 14 and you won’t be charged.
Empanada is a platform that helps your whole company show up on LinkedIn—not just your brand page. Marketing-approved content, AI-assisted personalization, and team tools like leaderboards make it easy for everyone to post consistently and build pipeline together.
Empanada is built for B2B teams—marketing leaders who want scalable advocacy, sales teams who need warmer conversations, and companies that know LinkedIn is where buyers research vendors before they ever book a call.
Team members sign in with LinkedIn through the official API. They browse the Content Library, personalize a post in their own voice, and publish directly from Empanada—no copy-paste required.
Marketing curates and approves posts in the Content Library before anyone shares them. Employees personalize the copy, but the core message stays aligned with your brand guidelines.
Yes. Empanada Standard includes a 14-day free trial (card required). You can cancel before the trial ends so you are not charged.
Empanada Standard is $199 per month for your whole company. Start a 14-day free trial—card required. Cancel before day 14 and you will not be charged.
The leaderboard creates friendly competition so posting becomes a team habit, not a solo chore. The publishing lottery rewards consistent contributors with chances to win prizes—making advocacy fun and sustainable.
No. Individual team members connect their own LinkedIn accounts. Admins manage the content library, monitor team activity, and configure company settings—no special LinkedIn admin permissions required for posting.