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EMPANADA

Your buyers are already on LinkedIn. Your team should be too.

Empanada helps B2B teams turn LinkedIn into a whole-company channel. Marketing-approved content. AI personalization. One-click publishing. So people actually post—and you get warmer conversations and real pipeline.

Start a 14-day free trial

14 days free · $199/month after · card required · cancel anytime before the trial ends

The brand page isn't the channel anymore

Buyers research vendors on LinkedIn long before they fill out a form. They follow people. They trust people. Company pages barely get seen. Employee posts get the reach.

So you ask the team to post. Then the blank page shows up. Then the off-brand draft. Then the Slack reminder everyone ignores. Three weeks later the “advocacy program” is a graveyard of good intentions.

That's not a motivation problem. It's a friction problem. People will post when it's easy, on-brand, and actually a little fun.

I built Empanada because I lived that

I'd watched social drive real pipeline in B2C for years, and I kept thinking: LinkedIn and B2B are next. So I launched an employee advocacy program in-house at a previous company.

The results surprised me. People actually showed up. Even executives. Participation was way higher than I expected—and it clicked: this works when you make it easy and actually fun.

Empanada is that tool. Not a lecture about “your team should post more.” A content library, AI that helps it sound like them, and one-click publish to LinkedIn.

— Tom Snyder, founder

Advocacy that people actually do

Three moves. No blank pages. No nagging campaigns.

  1. 01

    Browse approved posts

    Marketing curates the Content Library. Your team never faces a blank page—just pick what resonates.

  2. 02

    Personalize & publish

    AI helps it sound like you. One click sends it live on LinkedIn—no copy-paste gymnastics.

  3. 03

    Compete & keep going

    Leaderboards and a publishing lottery turn advocacy into a team sport people actually want to play.

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See Empanada in action

A quick walkthrough of the library, publish flow, and team momentum.

The compound effect is real

Teams that post consistently on LinkedIn drive pipeline, meetings, and revenue. Here's what that looks like in the wild.

View on LinkedIn
View on LinkedIn
View on LinkedIn
View on LinkedIn

The offer

Try Empanada for 14 days

One plan for your whole company. Everything you need to post on LinkedIn with on-brand content and real adoption tools.

$199/ month

14-day free trial · card required · cancel before it ends and you won't be charged

  • Content Library with marketing-approved posts
  • Direct publish to LinkedIn via the official API
  • AI-powered post personalization
  • Team leaderboard and publishing lottery
  • Admin analytics and activity tracking
  • Content gallery for brand assets
Start a 14-day free trial

Frequently Asked Questions

Card required. Cancel before day 14 and you won’t be charged.

Empanada is a platform that helps your whole company show up on LinkedIn—not just your brand page. Marketing-approved content, AI-assisted personalization, and team tools like leaderboards make it easy for everyone to post consistently and build pipeline together.