Smarp (now Haiilo) bridges internal communications and social advocacy for companies prioritizing culture and employer brand. If LinkedIn pipeline is your north star, Empanada is the purpose-built alternative.
Haiilo combines digital workplace, internal comms, and employee advocacy—newsletters, intranet integrations, and culture-focused sharing alongside external social.
B2B teams searching for a Smarp alternative often realize LinkedIn advocacy is one pillar, not the whole platform. Empanada goes deep on LinkedIn publishing instead of spreading across employee engagement.
How Empanada and Smarp (Haiilo) compare for LinkedIn-first B2B advocacy.
Everything mid-market B2B teams need to activate employees on LinkedIn—without enterprise complexity.
One-click publish through the official LinkedIn API. No copy-paste, no workarounds—built for the channel B2B teams actually need.
Content Library, claim flow, and gamification designed for sales reps and CS—not just marketing admins configuring enterprise workflows.
Run a pilot in 2–4 weeks with 15–20 curated posts. Measure posts published in week one, not months of implementation.
Whole-company LinkedIn visibility warms conversations before the cold email. Built for B2B teams where buyers research on LinkedIn first.
Marketing curates approved posts. Employees browse, claim, personalize with AI, and publish—without starting from a blank page. Simple enough for reps, controlled enough for marketing.
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Leaderboards and a publishing lottery turn advocacy from a chore into something people want to do. No dedicated program manager required to nag people every week.
Book a DemoSee how a LinkedIn-first advocacy platform compares to an enterprise multi-channel suite.
An honest side-by-side for teams evaluating a Smarp (Haiilo) alternative.
| Feature | Empanada | Smarp (Haiilo) |
|---|---|---|
| Primary focus | LinkedIn employee advocacy for B2B | Employee engagement + digital workplace |
| LinkedIn publishing | One-click via official API | Social sharing; not primary focus |
| Internal comms | Not included | Core platform (newsletters, intranet) |
| Employer brand | Via LinkedIn visibility | Culture and engagement platform |
| Gamification | Leaderboard + publishing lottery | Engagement mechanics |
| AI personalization | On approved library posts | Varies by Haiilo features |
| Time to pilot | 2–4 weeks typical | Platform rollout timeline |
| Best fit | Mid-market B2B, LinkedIn pipeline | Internal comms + advocacy combined |
Smarp (Haiilo) is an employee engagement platform where advocacy is one capability alongside internal news, culture initiatives, and intranet integrations. That breadth is valuable—but often more than LinkedIn-focused B2B teams need.
If your KPI is pipeline from LinkedIn visibility, not overall employee engagement scores, a dedicated advocacy tool can deliver faster results with less platform overhead.
Empanada won't replace your intranet or employee newsletter tooling. It focuses exclusively on getting approved content published on LinkedIn by your team.
Most B2B teams run a 2-week pilot: build the content library, onboard a pilot group, and track publish rates before expanding.
Official LinkedIn API integration—no copy-paste, no tab-switching. Built for reps who won't tolerate extra steps.
Content Library, claim flow, and publishing designed for non-marketers—not enterprise admins configuring workflows.
Leaderboard and publishing lottery keep participation high beyond launch week without manual nagging.
Personalize marketing-curated posts in each employee's voice—fast, on-brand, no blank page.
“Buyers research on LinkedIn long before they fill out a form. Showing up as a team is the advantage.”
Yes—for B2B teams focused on LinkedIn employee advocacy and pipeline. Haiilo is better when internal comms, digital workplace, and culture engagement are equal priorities.
No. Empanada is LinkedIn advocacy only. If intranet, newsletters, and employee engagement are core needs, Haiilo covers a broader scope.
Empanada. Purpose-built for LinkedIn with content library, one-click publish, AI personalization, and gamification—all optimized for getting your team posting.
The platform now emphasizes digital workplace and employee experience. Empanada remains focused solely on LinkedIn advocacy—a different bet for different goals.
Yes. Some teams use Haiilo for internal comms and Empanada for LinkedIn advocacy—a best-of-breed approach when LinkedIn adoption needs dedicated tooling.
Book a demo and compare a LinkedIn-first tool against a full employee engagement platform.
