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Employee advocacy that actually gets adopted

Your buyers trust people more than brand pages. Empanada helps your whole company show up on LinkedIn—with content, tools, and incentives that make participation stick.

930M+
LinkedIn users worldwide
3x
Higher engagement than other platforms
80%
Of B2B leads from LinkedIn

Marketing-approved content library

Curate posts your team can browse, personalize, and publish—no blank-page paralysis.

Direct LinkedIn publishing

One-click publish through the official LinkedIn API. No copy-paste, no excuses.

Gamification that drives habits

Leaderboards and a publishing lottery turn advocacy from a chore into something people want to do.

Analytics for program owners

See who's posting, track trends, and prove the ROI of your advocacy program.

AI-assisted personalization

Help every team member sound like themselves while staying on message.

Whole-company reach

Sales, CS, product, and leadership—all posting together compounds visibility and trust.

What is employee advocacy?

Employee advocacy is when your team shares company content and their own expertise on social media—usually LinkedIn in B2B. Instead of one brand page shouting into the void, you have dozens of credible voices reaching buyers where they already spend time.

The challenge has always been the same: getting people to actually do it. Empanada is built to solve that—with a content library, one-click publishing, and incentives that keep momentum going.

Why LinkedIn for B2B advocacy?

LinkedIn is where B2B buyers research vendors, follow industry voices, and decide who to trust—long before they ever fill out a form or book a demo.

When your whole company shows up consistently, you compound reach, warm up conversations, and build pipeline in a way no paid ad campaign can replicate.

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Ready to get your team on LinkedIn?

Join the Empanada waitlist and be first in line for early access.

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