Empanada exists to transform your team into LinkedIn rockstars—to drive visibility, build real relationships, and turn all that momentum into pipeline.
I'd watched social drive real pipeline in B2C and prosumer spaces for years, and I kept thinking: LinkedIn and B2B are next. The timing just hadn't caught up yet.
So I tried it myself—launched an employee advocacy program in-house at a previous company. The results surprised me. People actually showed up. Even executives. Participation was way higher than I expected, and it clicked: this works when you make it easy and actually fun.
That experience is what Empanada is built on. Not a theoretical “your team should post more” lecture—a tool that makes it happen.
I grew up visiting South Texas a lot—lots of Mexican food, pan dulce, the whole thing. Empanadas have always been a favorite.
When I started looking for a name, I wanted something that echoed “employee advocacy” without being painfully on-the-nose. Empanada just felt right the moment I landed on it. Warm, a little unexpected, and honestly? Just a name I love.
Empanada is built for marketers—whether you're in-house or on the agency side. If you've ever wished your whole team (not just the brand page) could show up on LinkedIn consistently, this is for you.
I come from a marketing background—the long way around. I started by marketing my own small business (a coffee shop in Austin, TX), exited that, and joined a small digital marketing agency where I managed a content team and led SEO and strategy. From there I moved into B2B marketing.
Along the way I fell in love with what LinkedIn can do—not just for sales, not just for job hunting, but for building real relationships as a professional. I try to bring my personality to the platform and make it a more fun, interesting place. That philosophy is baked into Empanada.
I also write Marketer Gems, an email newsletter delivering stellar content to 14,000+ marketers every week. Right now I'm building Empanada and looking for beta users while keeping that going.
Empanada is early and I'm looking for teams who want to turn LinkedIn into a whole-company thing. Join the waitlist and I'll reach out when spots open up.
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