Blog
Practical notes on LinkedIn advocacy, content systems, and turning team visibility into pipeline.
A practical playbook for getting approved marketing content onto employee LinkedIn profiles—without the “please reshare this PDF” energy that kills advocacy programs.
Tom Snyder
Employee advocacy software helps B2B teams activate employees on LinkedIn—with approved content, one-click publishing, and tools that make participation stick. Here’s what it actually does.
Tom Snyder
A quick look at what’s new in Empanada—signed invite links, a LinkedIn-style Library, lottery rewards you configure, smoother publishing, and clearer roles.
Tom Snyder
Most LinkedIn advocacy programs die in Slack threads. Here’s how to get employees posting consistently—by removing friction, not sending more reminders.
Tom Snyder
A practical 2026 LinkedIn reach benchmark comparing employee posts and company pages—impressions, engagement, shares, and what the gap means for B2B programs.
Tom Snyder
The LinkedIn employee advocacy statistics B2B marketers need—reach, engagement, trust, and pipeline—plus how to use them to build a program that compounds.
Tom Snyder
