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Blog

The Empanada blog

Practical notes on LinkedIn advocacy, content systems, and turning team visibility into pipeline.

Make Your Brand Feel Like It’s Everywhere (With Organic LinkedIn Posts)

How B2B teams create “we’re everywhere” brand presence on LinkedIn without buying more ads—by turning employee organic posts into a distribution system.

Tom Snyder

How to Distribute Marketing Content Through Your Employees on LinkedIn

What Does Employee Advocacy Software Do?

Recent posts

New in Empanada: invite links, LinkedIn-style posts, and lottery rewards

A quick look at what’s new in Empanada—signed invite links, a LinkedIn-style Library, lottery rewards you configure, smoother publishing, and clearer roles.

Tom Snyder

How to Get Employees to Post on LinkedIn (Without Begging Them)

Most LinkedIn advocacy programs die in Slack threads. Here’s how to get employees posting consistently—by removing friction, not sending more reminders.

Tom Snyder

LinkedIn Reach Benchmark: Employee Posts vs. Company Pages in 2026

A practical 2026 LinkedIn reach benchmark comparing employee posts and company pages—impressions, engagement, shares, and what the gap means for B2B programs.

Tom Snyder

Employee Advocacy LinkedIn Statistics That Actually Matter in 2026

The LinkedIn employee advocacy statistics B2B marketers need—reach, engagement, trust, and pipeline—plus how to use them to build a program that compounds.

Tom Snyder