Haiilo (merger of COYO, Smarp, and Jubiwee) is an AI-powered employee experience and intranet platform. Advocacy and content sharing are one module beside AVA (AI assistant), 130+ integrations, and community features. Empanada is LinkedIn advocacy only—not a digital workplace.
Haiilo fits large multi-business-unit or multilingual enterprises that want intranet, internal comms, and advocacy under one subscription (custom per-user pricing, often with multi-year discounts). Implementation lift matches that scope.
Empanada is for teams that already have—or do not need—an intranet, and simply want employees posting AI-drafted LinkedIn content with minimal setup. Choosing Haiilo for LinkedIn-only advocacy usually means buying a much larger platform than the job requires; choosing Empanada when you need a company intranet means buying too little.
Intranet-first employee experience vs LinkedIn-first advocacy.
Everything mid-market B2B teams need to activate employees on LinkedIn—without enterprise complexity.
One-click publish through the official LinkedIn API. No copy-paste, no workarounds—built for the channel B2B teams actually need.
Content Library, claim flow, and gamification designed for sales reps and CS—not just marketing admins configuring enterprise workflows.
Run a pilot in 2–4 weeks with 15–20 curated posts. Measure posts published in week one, not months of implementation.
Whole-company LinkedIn visibility warms conversations before the cold email. Built for B2B teams where buyers research on LinkedIn first.
Marketing curates approved posts. Employees browse, claim, personalize with AI, and publish—without starting from a blank page. Simple enough for reps, controlled enough for marketing.
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Leaderboards and a publishing lottery turn advocacy from a chore into something people want to do. No dedicated program manager required to nag people every week.
Book a DemoSee how a LinkedIn-first advocacy platform compares to an enterprise multi-channel suite.
An honest side-by-side for teams evaluating a Haiilo alternative.
| Feature | Empanada | Haiilo |
|---|---|---|
| Primary focus | LinkedIn employee advocacy for B2B | Employee experience / intranet platform |
| Advocacy role | The whole product | One module among EX features |
| AI | Drafts/personalization for LinkedIn posts | AVA assistant across the EX platform |
| Pricing | Built for small/mid-market programs | Custom per-user; multi-year discounts; quote-only |
| LinkedIn publishing | One-click via official API | Social sharing; not the primary focus |
| Internal comms | Not included | Core (intranet, communities, newsletters) |
| Implementation | Days–weeks | Enterprise EX rollout |
| Best fit | Small B2B / LinkedIn-first teams | Large multi-BU or multilingual enterprises |
Both can support employees sharing company content externally. Haiilo does so inside a broader employee experience suite (newsletters, communities, intranet integrations, AVA). Empanada does so through a LinkedIn content library, AI personalization, and one-click publish.
Smarp was a common advocacy-era brand name; Haiilo is the current platform identity. Evaluate Haiilo on today's EX/intranet roadmap, not only legacy Smarp advocacy positioning.
If internal comms and digital workplace are open RFPs, Haiilo belongs on the shortlist and Empanada does not. If the RFP is "get our team posting on LinkedIn," reverse that.
Some teams run both: Haiilo for intranet/comms and Empanada for LinkedIn advocacy—best-of-breed when LinkedIn adoption needs dedicated tooling.
Official LinkedIn API integration—no copy-paste, no tab-switching. Built for reps who won't tolerate extra steps.
Content Library, claim flow, and publishing designed for non-marketers—not enterprise admins configuring workflows.
Leaderboard and publishing lottery keep participation high beyond launch week without manual nagging.
Personalize marketing-curated posts in each employee's voice—fast, on-brand, no blank page.
“Buyers research on LinkedIn long before they fill out a form. Showing up as a team is the advantage.”
For LinkedIn employee advocacy—yes. Haiilo is the better fit when intranet, internal comms, and employee experience are equal or greater priorities than LinkedIn posting.
Smarp is part of Haiilo's heritage (with COYO and Jubiwee). The current platform is positioned as employee experience / intranet, with advocacy as one capability.
No. Empanada is LinkedIn advocacy only.
Yes—Haiilo for internal experience, Empanada for LinkedIn advocacy is a valid best-of-breed split.
Empanada. Haiilo's implementation and packaging target larger enterprise EX programs.
Book a demo if LinkedIn advocacy is the job—and you do not need to buy an intranet to get it.
